Record $12.1 Billion Sports Boom Headlines L.A. Sports Innovation Conference

Record $12.1 Billion Sports Boom Headlines L.A. Sports Innovation Conference

Findings unveiled at the annual L.A. Sports Innovation Conference, where leaders in business, media and technology explored the region’s next era of sports growth.

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LOS ANGELES - Paced by on-field success, packed stadiums, and marquee global events, Southern California’s sports industry delivered record-setting economic gains in 2024, according to a new report from the Los Angeles County Economic Development Corporation (LAEDC). The findings, commissioned by the Los Angeles Sports Council, were unveiled at the annual L.A. Sports Innovation Conference.

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The report, which you can find on lasports.org, found that the region’s sports ecosystem generated $12.1 billion in total economic impact – a 3.4% jump from the previous year, supported nearly 93,000 jobs, and contributed nearly $726 million in state and local taxes - each representing record highs. The growth was fueled by higher direct revenues from both professional and collegiate sports, supported by rising attendance, event expansion and increased labor income.

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Southern California also experienced growth from other major events, proving its mettle in preparation for the global stage. From the Acura Grand Prix of Long Beach and U.S. Open of Surfing to the Rugby Sevens World Championship and The Genesis Invitational, Southern California continued to prove its capacity to host world-class competitions that drive tourism, create jobs and strengthen the region. Attendance across professional teams remained robust, with Angel City FC averaging over 19,300 fans per game and both LAFC and LA Galaxy exceeding 22,000.

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“These numbers confirm what we’ve long known: Sports are one of Southern California’s most powerful economic engines,” said Matt Cacciato, President of the Los Angeles Sports Council. “From the Dodgers’ championship run to record crowds across our venues, sports continue to unite communities, drive local investment, and showcase Los Angeles on the global stage. As we look ahead to the 2026 FIFA World Cup and LA28 Olympic and Paralympic Games, this growth underscores how integral sports are to the region’s identity and future.”

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"Los Angeles is an economic engine, providing a platform for global sports entertainment, international tourism and major private investment," said Mayor Karen Bass. "As L.A. prepares to step onto the world stage to host major sporting events, we are ready to ensure that every corner of our City can benefit economically. From job growth to supporting our small businesses, we are working to create opportunities for generations to come.”

“The data clearly shows that sports are more than entertainment, they’re a major driver of jobs, tourism, and economic opportunity across our region,” said Stephen Cheung, President and CEO of the Los Angeles County Economic Development Corporation. “From stadium construction to small business activity around game days, the ripple effects reach every corner of Southern California. This momentum positions Los Angeles as the global capital of sports and innovation.”

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The report’s release coincided with a day of thought leadership and insightful analysis from leaders across the sports, business, tech, and journalism industries. The L.A. Sports Innovation Conference, hosted by the Los Angeles Sports Council, brought together executives, athletes, media figures, and policymakers to explore how innovation is shaping the future of sports in Los Angeles and beyond.

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Panel discussions covered topics ranging from emerging technologies and fan engagement to infrastructure and venue development, sports media’s evolution, and the changing landscape of sponsorships and partnerships. The event featured insights from organizations such as ESPN, AECOM Hunt, Gensler, the L.A. Times, and Spectrum SportsNet, offering a cross-section of the people and ideas driving one of the region’s most dynamic sectors.

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Held annually, the conference serves as a key forum for collaboration ahead of major global events like the 2026 FIFA World Cup and the LA28 Olympic and Paralympic Games, spotlighting Greater Los Angeles as a leader in sports innovation, economic growth and community impact.

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Download the full report on www.lasports.org/2025-economic-impact-report.

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About the L.A. Sports Council

Founded in 1988, the Los Angeles Sports Council is a non-profit 501(c)(6) and the premier sports trade association in the Los Angeles region. Serving as the connective thread of the world’s greatest sports ecosystem, LASC unites industry, community and city leaders through year-round programming and initiatives – including the L.A. Sports Awards, L.A. Sports Innovation Conference, and Ready, Set, Gold! – designed to advance the business and future of sports.

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