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Sports in Southern California is the engine for a stunning $4 billion in annual economic impact according to the seventh survey of the area's sports industry by the UCLA Anderson School of Management.

The survey, commissioned by the Sports Council and the Los Angeles Area Chamber of Commerce, reviewed the revenue, employment and attendance impact of area sports franchises (including major annual events), sports venues and major colleges and universities for the calendar year 2009 and calculated both the direct and indirect economic impact of sports in Los Angeles. All of the information was collected on a confidential basis and showed the continuing expansion of L.A. sports (all amounts in millions of dollars):

Survey Direct Impact Induced Impact Total Impact
1: 1993 $ 762 $ 640 $ 1,402
2: 1996 $ 800 $ 652 $ 1,452
3: 2000 $ 1,047 $ 907 $ 1,954
4: 2003* $ 1,453 $ 2,111 $ 3,564
5: 2005* $ 1,659 $ 2,422 $ 4,081
6: 2007 $ 2,109 $ 3,015 $ 5,124
7: 2009 $ 1,726 $ 2,468 $ 4,194
* Use of updated BEA multipliers result in higher induced impact.

The 2009 study showed that sports activity in the Southern California area generated over 9,500 full- and part-time jobs. Attendance at all levels of sporting events reached a remarkable 20.8 million in 2009 as well.


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